OUR WORK

Deloitte Private Company Services (and Mintz & Partners prior to the merger of the two firms) wanted to raise its public profile and presence in mainstream and trade media, primarily about the service it was offering to private companies.

This firm is the world leader in environmental restoration and development of natural systems bioremediation, water conservation strategies, watershed management and policy, naturalized desert parkland systems and land-use planning. Moriyama and Teshima wanted to raise awareness of their good work internationally to increase business from large institutions, governments and development agencies.

Ontario's professional engineers were concerned that they were lacking influence with the Ontario Government. Several government changes were introduced that encroached on the self-regulatory body’s legislative role and responsibilities. Leveraging its lengthy regulatory history and the broad involvement of professional engineers in society, Professional Engineers Ontario (PEO) sought ways to improve government understanding of PEO and the value and importance of the P.Eng. licence.

Pace Law Firm is a leading mid-size personal injury law firm with five locations across Ontario. The Firm was looking for an awareness and lead generation program in what was already a very crowded market place.

The company offers a unique model for the Canadian market aligning its interests with its Pay-for-Performance™fee structure. The company required a PR firm to launch this brand targeting investment advisors and consumers as well as explain its first-to-market fee structure.

Leslie Beck is one of Canada's leading Registered Dietitians, author of 12 best-selling books and heads a successful private practice in downtown Toronto. When she met Brown & Cohen, she was already well-recognized by the media as an authority on nutrition. She was also consulting to many leading businesses and international food companies in Canada, the U.S. and Europe. She was looking to take her professional brand to the next level and increase revenue for her consulting business.

Provincial cycling advocacy organization Share the Road Cycling Coalition was looking to increase its profile and encourage the provincial government to invest in bicycle- friendly communities. A communications and public affairs strategy was required to communicate the good work of the Coalition and to put cycling infrastructure investment on the Ontario government’s radar.

The Women’s Brain Health Initiative started as a project under the auspices of the Baycrest Foundation and later separated from the hospital to become an independent organization focused on funding international peer-reviewed research on women’s brain health. The organization required a communications strategy to put the cause on the public agenda, help raise the funds needed to support an initial $5 million campaign for a new Research Chair in Women's Brain Health & Aging, and build a movement that inspired the public to champion the cause.

As North America’s largest independent coffee and tea producer, Mother Parkers’ RealCup brand has become an industry leader in the booming single-serve capsule market. The launch of its EcoCup, the first recyclable K-Cup compatible single-serve capsule, was a groundbreaking step in shaping the sustainable future of this growing industry.

Since 2014, the organization has held an annual 360º Experience, a fundraiser that allows community and business leaders to experience first-hand what homelessness is like for youth by spending a night on the streets. For five years, Brown & Cohen kept the story fresh to ensure repeat coverage to increase awareness of the organization, the issue and the event.

The company helps clients navigate the challenges of growing their businesses through online channels. SEP has been named to the 24th annual PROFIT 200 ranking of Canada's Fastest-Growing Companies for four consecutive years. They have also made the Branham300 listing of top Canadian technology firms for two consecutive years. While well-known in the online world, the company was looking for ways to promote their brand through earned media.

Over 560 Professional Engineers, Engineers in Training and Land Surveyors make up Professional Engineers Government of Ontario (PEGO), which acts as an exclusive bargaining unit to ensure public safety and the betterment of Ontario. The organization was determined to raise the government’s awareness and understanding of how engineers and land surveyors contribute to the running of Ontario and serve the public’s interest.

Kaz is a global leader in healthcare devices and home comfort products that operates in over 65 countries with a brand portfolio that includes Honeywell, Vicks and Braun. The company was looking to increase awareness of its thermometers, humidifiers and air purifier products to Canadian consumers with the goals of driving first-time purchases and increasing usage.

Co-op Cabs is an iconic Toronto taxi company. While its red and yellow cabs are highly recognizable, the company had yet to embrace new technologies to drive business and was looking for solutions.

The Canadian Institute of Chartered Business Valuators wanted to raise awareness of the business valuation industry as well as the increasing importance of its Chartered Business Valuator (CBV) designation.

Stern Cohen is a mid-size firm of chartered accountants focused on serving the needs of private enterprises. Their clients range from large owner-managed corporations to sole proprietorships in a diverse range of industries including manufacturing, real estate, professional services, retail, transportation and distribution. The firm was looking to increase its profile and brand image among potential clients and to recruit new talent to grow the firm.

With 25 branches located in 23 communities, Northern Credit Union is the 37th largest Credit Union in Canada and the 10th largest Credit Union in Ontario. It offers a full range of personal and business banking products and services, with branches predominantly located in Northern and Northeastern Ontario – spanning a geographic area of approximately 1400 kilometers, from Thunder Bay to Arnprior.  The Credit Union was looking to spread the message of its excellent service offering and unique understanding of northern Ontarians, as one of the only institutions with a head office and leadership that operate out of the areas in which they serve.

Heart to Home Meals, a company that specializes in frozen meals specifically designed for seniors, was looking to generate awareness about its products and find a unique approach to enhance its brand. It was looking for a vehicle that would extend Heart to Home Meals beyond its target audience, the senior generation.

University Scholarships of Canada (now Knowledge First Financial) wanted to promote parental savings for post-secondary education and secure government financial support for the sector.

Orkin Pest Control operates more than 400 locations with almost 8,000 employees and services to approximately 1.7 million homeowners and businesses in the United States, Canada, Mexico, Europe, South America, Central America, Australia, the Middle East, the Caribbean, Asia, the Mediterranean and Africa. The company was looking for more awareness in the Canadian market to drive customer acquisition and retention.

Asia Pulp and Paper (APP) is the second largest producer of pulp and paper and packaging in the world. It is based out of Indonesia and with mills also in China. APP faced ongoing scrutiny from NGOs for its environmental practices. After years of pressure from NGOs, APP was forced to revamp its business model to address how it deals with deforestation. The media climate was especially sensitive to navigate yet, the company needed to build awareness in order to mitigate damages affecting its distribution network. Brown & Cohen was engaged to protect its reputation in the Canadian market and re-energize and protect sales.

Turkish Airlines is a leading global airline flying to over 300 destinations worldwide, more than any other airline in the world. It is also internationally recognized for its excellence in products and services recognized by Skytrax World Airline Awards repeatedly for "Best Airline in Europe", “Best Airline in Southern Europe” and named “World’s Best Business Class Airline Lounge” and “World’s Best Business Class Lounge Dining”. Despite this success, in Canada the Airline was not commonly known for its business travel and luxury status. Brown & Cohen was engaged to help change this perception and drive overall awareness to support the work of its local and international sales and marketing teams.

The Landlord Engagement Project is a collaboration between eight agencies to help vulnerable populations currently living in emergency housing, shelters, or unsafe situations find affordable housing in York Region. At the best of times it is hard to find housing in the Region, and COVID-19 has made it that much harder and even more urgent. A goal was set: house 200 people in three months.

Since 1991, the Canadian Women’s Foundation has funded programs that work to change the lives of women and girls in more than 1,900 communities across Canada, with the goal of moving women and girls out of violence and poverty and into confidence and leadership. The Foundation was looking for PR support to keep awareness high of its mission and impact.