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Stern Cohen is a mid-size firm of chartered accountants focused on serving the needs of private enterprises. Their clients range from large owner-managed corporations to sole proprietorships in a diverse range of industries including manufacturing, real estate, professional services, retail, transportation and distribution. The firm was looking to increase its profile and brand image among potential clients and to recruit new talent to grow the firm.
Stern Cohen
B&H Solution


Media Relations:

Developed a media relations program to increase the presence of earned media coverage (stories featuring Stern Cohen or quoting senior management)

Created an ongoing series of media releases that focused on compelling topics to potential clients that had strong news value to media

Developed Need A Source? document for media that summarized the expertise at Stern Cohen and subject matter experts available per topic.

Arranged for a six month column in Solomag, an online publication for single women entrepreneurs

Secured multiple by-lined article placement opportunities in trade magazines focusing on accounting, legal, manufacturing and other industries

Media release topics have included:

THE THIN LINE BETWEEN STOCK MARKET LOSS AND PERSONAL DAMAGE: New wave of investment advisor litigation ramps up

WHAT TO DO WHEN YOUR KIDS DON’T WANT THE BUSINESS: – Viable options are available when you know what to look for

TRUE OR FALSE? YOU CAN MAKE PARTNER AT 30: Stern Cohen partners decode common career building misconceptions

TAX EXPERTS WARN AGAINST HST GAME PLAYING: Advice for small businesses trying to navigate the transition from PST to HST

DON’T LET THE GRINCH STEAL YOUR STAFF’S HOLIDAY CHEER: Smart ways companies can avoid taxing employees this season

ECRUITERS OFFER TIPS TO STUDENTS TRYING TO TACKLE UNIVERSITY JOB FAIRS: Insight into the psyche of potential employers could be key to landing a job

Marketing and advertising support:

Developed a revised look for the firm based on their strong history and memorable nautical imagery

Designed a new website as well as content creation

Developed two recruitment-focused print ads for CA magazine and other sources focusing on up-and-coming staff and positioning Stern Cohen as a strong place for career advancement

Developed a new recruitment brochure for on-campus events

Developed 50th anniversary logo

Developed regular newsletters, e-blasts and marketing collateral

the result


Over an 18 month year period, Stern Cohen received a new visual image and increased media presence that included:

A quarterly newsletter, The Navigator

Speaking opportunity with the Ontario Bar Association conferences (as a result of articles published)

Regular media exposure in the Toronto Star, The Globe and Mail/L’expert, National Post (full page feature), Toronto Sun, London Free Press, Winnipeg Free Press, Canadian Press, Mississauga News, CTV News, CP24, CFRB, Goldhawk Life (Rogers), 680 News, CFRB, Hamilton Spectator, The Bottom Line, The Lawyer’s Weekly, Investment Executive, Advanced Manufacturing, Canadian Manufacturing, Advisor’s Edge, Benefits Canada, Canadian Business, Macleans.ca, Metro Toronto/ Ottawa/ Halifax/ Calgary/ Edmonton/ Vancouver, etc.