DEDICATED TO SUPPORTING ORGANIZATIONS MAKING A
DIFFERENCE TO THE WELL-BEING OF WOMEN AND,
ULTIMATELY, SOCIETY AS A WHOLE.
MISSION
To provide strong, clear, effective and creative PR services to organizations championing women and girls in the business, science, government, education and not-for-profit sectors.
VISION
Impactful communication of the social changes important to the well-being of women and girls, and ultimately, everyone – one campaign at a time.
FemWorks practice clients represent
organizations who are at least one of
the following:
Women led
Support issues important to the advancement of women or women’s health
Have demonstrated a vision for creating a more equitable workplace and society for women and girls
FEMWORKS PRACTICE GROUP LEADERSHIP
Supporting Brown & Cohen’s FemWorks practice are public relations professionals, social and digital media experts and stakeholder advocates under the leadership of:
KIMBERLY COHEN
CHIEF EXECUTIVE OFFICER
Kimberly has served clients in the finance, health care, education, consumer products and not-for-profit sectors for 25 years with the goal of driving profile and revenue. She has focused her volunteerism on organizations such as Big Sisters of Toronto and the Women’s Division of Israel Bonds. She is proud to be within the 4% of female CEOs in Canada, and looks forward to a time when this number better reflects the population.
HOWARD BROWN
PRESIDENT
A journalist by training, Howard founded Brown & Cohen as one of Canada’s first PR firms that also conduct government relations campaigns. He is a long-time champion of gender equality in business and society at large. A tireless advocate for women seeking public office, he has been recognized nationally for helping launch the political careers of dozens of women leaders at all levels of government.
MEETU MADAHAR
ACCOUNT DIRECTOR, REPUTATION MANAGEMENT
Meetu spent nearly 20 years as a broadcast journalist at CTV News and OMNI Television. She has extensive experience in storytelling, content creation, interviewing, issues and crisis management, media relations, media coaching and training, and project management. Armed with exceptional interpersonal skills, Meetu has the ability to easily build relationships, and through her work, has provided many organizations and communities with a platform to voice their issues and concerns. Some of the stories Meetu has produced include community and consumer issues, stories about mental health, women's rights, immigration, education, travel, finance, people and culture, and diversity issues. She also led the external and internal communications for a legal office, rebuilt the company's brand, developed and wrote content for the website, increased social media presence, and helped increase business through organizing networking and community events. Meetu also loves shoes and umbrellas, enjoys travelling, jazz, hosting parties, and is mum to an awesome 3-year-old daughter, who she says, has magic in her soul!
MARIE-ANNICK BOIVERT
FRENCH MEDIA
RELATIONS LEAD
Marie-Annick is a media relations and social media expert with a passion for supporting women-led businesses and entrepreneurs. Notable campaigns include Concessionnaire Mercedes Benz Laval and the Madame l’Ovary start up. Marie-Annick services the French-speaking Canadian market out of Quebec.
THE FEMWORKS DIFFERENCE
SHARED PASSION
Work with people who share your passion and personally feel the need for the results you want to achieve.
NETWORK BUILDING
Build your network with value-added introductions to Brown & Cohen’s large list of contacts of like-minded entrepreneurs, advocates and industry experts who understand the value of collaboration and cross-disciplinary support.
UNIQUE CAMPAIGN TESTING SYSTEM
Test your messages and ideas on the FemWorks Collective. Most organizations need to get their message right on the first shot. Brown & Cohen’s FemWorks Collective is a group of individuals of diverse backgrounds available for feedback and commentary on the issues important to FemWorks practice clients. Save money and time on focus groups and market research with access to the opinions, ideas and responses of people who represent your target market and share your vision of social change.
THE FEMWORKS COLLECTIVE
The FemWorks Collective is an advisory group who have agreed to be accessible to Brown & Cohen to test our clients’ campaign language, imagery and more. They provide confidential quick feedback on whether messages and ideas resonate and come across as authentic and engaging. They also offer early confidence, or important warnings, to organizations that must be efficient with their resources.
The FemWorks Collective is comprised of:
- Entrepreneurs, professionals and leaders who have shattered glass ceilings as part of the female workforce
- Mothers who work inside and outside the home
- Representatives of Baby Boomers, X, Y and Z generations
- People of any gender that seek to establish equal opportunities for women and girls