SEARCH ENGINE PEOPLE
OVERVIEW
The company helps clients navigate the challenges of growing their businesses through online channels. SEP has been named to the 24th annual PROFIT 200 ranking of Canada's Fastest-Growing Companies for four consecutive years. They have also made the Branham300 listing of top Canadian technology firms for two consecutive years. While well-known in the online world, the company was looking for ways to promote their brand through earned media.
Search Engine People is Canada’s largest Internet marketing company used by more than 600 clients worldwide, including many of Canada’s top brands.
BROWN & COHEN SOLUTION
- Showcased thought leadership and expertise through placing articles by their senior executive in relevant media.
- Tapped into current pop culture topics relating to online marketing to build brand awareness.
- Celebrated the success of its regular top rankings and awards.
THE RESULT
• Monthly column in FP Entreprenur.
• Monthly column in Profit Magazine.
• Coverage on CityNews (on managing your Facebook account), Canada AM (on future of RIM), CTVNews.ca (on online legacy and best practices), RainToday (tips for professional services sales and marketing professional) and Business Review Canada (on online regulation).
