PACE LAW FIRM
OVERVIEW
Pace Law Firm is a leading mid-size personal injury law firm with five locations across Ontario. The Firm was looking for an awareness and lead generation program in what was already a very crowded market place.
With over 35 years of experience and a legal team of over 170 professionals, Pace Law has unparalleled expertise and experience.
BROWN & COHEN SOLUTION
- Communications audit of social, website and digital presence.
- Strategic, bottom-line focused daily social media content strategy for Twitter, Facebook and LinkedIn that demonstrated thought leadership and expertise with augmented shareable and relevant content.
- Daily community management of social platforms to build relationships and increase engagement (comments, likes, shares, favourites, etc.) among current and prospective clients as well as referral sources.
- Online reputation management to position Pace as an accessible firm open to dialogue and the sharing of best practices.
- App promotion to drive downloads for regular reminders of the firm prior to an accident.
- Quarterly digital ad campaigns.
- Search Engine Optimization.
THE RESULT
- Facebook is among the top two referral sources to the Pace Law Firm website.
- The Firm is now connected with more rehab centers, other personal injury lawyers and medical facilities than ever before.
- Constant monitoring of the social media platforms allows Pace Law Firm to use these platforms as a vital tool for customer service.
- Brown & Cohen has been engaged to build on the success of year one with an expanded campaign that includes SEO, Search Engine Marketing and Digital and traditional advertising.
