LESLIE BECK
OVERVIEW
Leslie Beck is one of Canada's leading Registered Dietitians, author of 12 best-selling books and heads a successful private practice in downtown Toronto. When she met Brown & Cohen, she was already well-recognized by the media as an authority on nutrition. She was also consulting to many leading businesses and international food companies in Canada, the U.S. and Europe. She was looking to take her professional brand to the next level and increase revenue for her consulting business.
Leslie Beck is Canada’s leading dietitian offering nutrition, dieting information, recipes and healthy food ideas.
BROWN & COHEN SOLUTION
- An integrated social media program covering Twitter, Facebook, LinkedIn and Pinterest with strategic, bottom-line focused content that demonstrated thought leadership and expertise.
- Leveraged regular media appearances to build authority and promoted medical studies from leading sources.
- Monthly content development and daily community management to build online relationships and increase engagement (comments, likes, shares, favourites, etc.) to showcase Leslie as an accessible professional open to dialogue and the sharing of best practice.
THE RESULT
Over a four year period, Brown & Cohen has achieved the following organically (without ad spend):
• 70% of website visitors are coming from organic searches.
• Facebook and Twitter are now the #1 drivers of referrals to the Leslie Beck website surpassing the referral traffic generated by her weekly Globe and Mail columns.
• Increased Twitter followers from 2,300 to 6,606
• 2,300 Twitter impressions per day.
• Retweets and comments by industry leaders and media influencers.
• 4.8/5 rating on Facebook.
• Consistent market penetration among priority demographics.
