Search Engine People (SEP) is Canada’s largest Internet marketing company used by more than 600 clients worldwide - including many of Canada’s top brands. The company helps clients navigate the challenges of growing their businesses through online channels. Their enterprise group provides strategic marketing guidance and implementation for national and international brands such as Air Miles, Scotiabank, Purolator, Moneris, MTV, MuchMusic and ING. Their Local Group helps small and medium enterprises drive new business through targeted internet advertising to help clients grow their business.
SEP has been named to the 24th annual PROFIT 200 ranking of Canada's Fastest-Growing Companies for four consecutive years. They have also made the Branham300 listing of top Canadian technology firms for two consecutive years.
Their goal was to increase awareness of the company using traditional media. While well-known in the online world, there was still much opportunity to promote their brand through earned media solutions.
The Brown & Cohen Solution
Developed a full media relations program that:
Concentrated on showcasing the company’s thought leadership and expertise through placing articles written by their senior executive in relevant media. These included:
oSEO 101 for the new and small business owner: 7 Tips for Small Businesses To Improve their Site’s Google Rankings from Search Engine People
oThe Impact of Online Ratings and Reviews on a Company’s Bottom Line: Expert Explains How to Manage Online Reputation
Tapped into current pop culture topics relating to online marketing to build brand awareness.
oLife After Death, Online. What Will it say About You?: Internet Marketing Expert Provides Tips on How to Protect your Online Legacy
Celebrated the success of its regular top rankings and awards
oSearch Engine People named to PROFIT Magazine’s PROFIT 200 List
oCanada’s largest search marketing firm makes list of Canada’s Fastest-Growing Companies for fourth consecutive year
oSearch Engine People Named One of Canada’s Top Technology Companies: Internet marketing company recognized in 2012 Branham300 report for its double-digit growth
CityNews interview on managing your Facebook account
Canada AM (CTV) interview on future of RIM
CTVNews.ca interview on online legacy and best practices
Profit – articles on best SEO practices
Several articles in RainToday (online resource for professional services sales and marketing)
Business Review Canada – article on online reputation