Xylotek, one of North America’s fastest growing IT consulting firms, required ongoing media attention to build awareness of its expertise and service. In addition to awareness, the generation of additional sales and marketing collateral using published articles and interviews was important to new client acquisition.
The Sunshine Foundation of Canada makes dreams come true for children with severe physical disabilities or life-threatening illnesses. The foundation wanted to find a way to celebrate the 25th anniversary in a way that would raise awareness, funds and expand the number of people committed to the cause.
Search Engine People (SEP) is Canada’s largest internet marketing company used by more than 600 clients worldwide. While well-known in the online world, opportunities were identified to promote their brand through earned media solutions.
Origin Active Lifestyle Communities (formerly Origin Retirement Communities) was Canada’s premier developer and operator of leading-edge retirement living facilities, with eight communities across Ontario, Alberta and British Columbia. The company was launching its Mississauga location and wanted to raise awareness of its first-in-kind retirement community in the Greater Toronto Area.
The Niagara Regional Police Service, patrolling one of the province’s largest geographic regions, required a new internal communication strategy to ensure more efficient access to information. Special planning was required to ensure a well-received launch.
LECG Canada is one of this country’s largest independent firms dedicated exclusively to providing expert business consulting services. The firm wanted to raise its overall profile among the legal and business community as well as provide an avenue for up and coming firm leaders to establish their voice as experts.
The Brain Injury Association of Canada, a national organization dedicated to improving the lives of Canadians affected by acquired brain injury and promoting prevention, was looking to create an awareness campaign and raise funds for the organization.
With 25 branches located in 23 communities, Northern Credit Union is the 37th largest Credit Union in Canada and the 10th largest Credit Union in Ontario. It offers a full range of personal and business banking products and services, with branches predominantly located in Northern and Northeastern Ontario – spanning a geographic area of approximately 1400 kilometers, from Thunder Bay to Arnprior. The Credit Union was looking to spread the message of its excellent service offering and unique understanding of northern Ontarians, as one of the only institutions with a head office and leadership that operate out of the areas in which they serve.
Banyan Work Health Solutions, a disability management company that offers solutions for disability and workers compensation claims in Canada, wanted to expand its customer market and grow revenue sources. Banyan required new marketing materials to promote a change in attitude towards disabilty.
Stern Cohen, a leading mid-sized accounting firm, needed to refresh its brand image. The firm was looking to increase its profile and brand image among potential clients, as well as attracting new talent.
Act to End Violence Against Women, formerly JWIC-Jewish Women International-Canada, required a bold and tightly targeted awareness campaign to debunk the myth that domestic abuse does not exist in the Jewish community.
The Zareinu Moveathon, a two-day charity event in support of kids with special needs, required professional branding, strategic packaging and promotion to attract corporate sponsors and increase participation and attendance.