This company wanted to increase public understanding of equity trading and raise its profile in order to recruit day traders.
The Brown & Cohen Solution
Positioned company president, Peter Beck, as a stock market expert
Wrote releases on emerging trends, day trading techniques, traders profiles and new office openings (national and international)
Developed interactive trading strategy to engage and educate media, offering them the ability to trade their own accounts and experience Swift Trade
Promoted book launches
Coordinated photo opportunities such as ceremonial first trades and events with the Canadian Paraplegic Association of Ontario, local high schools and universities
Worked with company from inception to its current day as a $50 million enterprise
Named #7 Hottest Start-up in 2001 and 2nd fastest growing company by Profit Magazine in 2004
Arranged over 400 pieces of media coverage in major markets across the country including The Globe and Mail, Toronto Star, National Post, Toronto Sun, Vancouver Sun, Vancouver Province, Montreal Gazette, Ottawa Citizen, Ottawa Sun, ROB Magazine, Profit Magazine, Canadian Business, CTV, Venture, City TV, Canada AM, 680 News, and London Free Press, etc.