Xylotek, one of North America’s fastest growing IT consulting firms, required ongoing media attention to build awareness of its expertise and service. In addition to awareness, the generation of additional sales and marketing collateral using published articles and interviews was important to new client acquisition.
The Toronto Region Board of Trade (formerly Toronto Board of Trade), a regional network that connects business people to opportunities across the region, felt marginalized in terms of national significance. Governments across Canada were looking at other avenues to get their messages out to the public. A communications strategy was necessary to increase the perception of the Board of Trade’s relevance to the stakeholder groups and to bring them together in dialogue on a regular basis.
Teleperformance Canada was one of the country’s leading outsource contact centre, specializing in live contact programs that carry their clients’ messages to the marketplace. The company was looking for communications support to increase overall awareness in order to attract new clients and gain recognition for its success.
The Sunshine Foundation of Canada makes dreams come true for children with severe physical disabilities or life-threatening illnesses. The foundation wanted to find a way to celebrate the 25th anniversary in a way that would raise awareness, funds and expand the number of people committed to the cause.
Search Engine People (SEP) is Canada’s largest internet marketing company used by more than 600 clients worldwide. While well-known in the online world, opportunities were identified to promote their brand through earned media solutions.
Origin Active Lifestyle Communities (formerly Origin Retirement Communities) was Canada’s premier developer and operator of leading-edge retirement living facilities, with eight communities across Ontario, Alberta and British Columbia. The company was launching its Mississauga location and wanted to raise awareness of its first-in-kind retirement community in the Greater Toronto Area.
The Niagara Regional Police Service, patrolling one of the province’s largest geographic regions, required a new internal communication strategy to ensure more efficient access to information. Special planning was required to ensure a well-received launch.
LECG Canada is one of this country’s largest independent firms dedicated exclusively to providing expert business consulting services. The firm wanted to raise its overall profile among the legal and business community as well as provide an avenue for up and coming firm leaders to establish their voice as experts.
The Brain Injury Association of Canada, a national organization dedicated to improving the lives of Canadians affected by acquired brain injury and promoting prevention, was looking to create an awareness campaign and raise funds for the organization.
This award-winning company, wanted to remain top-of-mind among young parents and their employers. They also wanted a public relations partner who could help make sure they quickly and effectively responded to media in situations of potential crisis.
This high profile Toronto tourism and entertainment mainstay was looking to boost awareness of their new show and ticket sales. They also wanted to re-establish Medieval Times as the premier destination for an entertaining night out in Toronto through a VIP media night and premiere.
With 25 branches located in 23 communities, Northern Credit Union is the 37th largest Credit Union in Canada and the 10th largest Credit Union in Ontario. It offers a full range of personal and business banking products and services, with branches predominantly located in Northern and Northeastern Ontario – spanning a geographic area of approximately 1400 kilometers, from Thunder Bay to Arnprior. The Credit Union was looking to spread the message of its excellent service offering and unique understanding of northern Ontarians, as one of the only institutions with a head office and leadership that operate out of the areas in which they serve.
The Innovolve Group, a consulting firm that helps companies integrate sustainability into operations, wanted to increase awareness of its work in the burgeoning water industry and increase its profile amongst business and government leaders in Canada.
The Canadian Institute of Chartered Business Valuators wanted to raise awareness of the business valuation industry as well as the increasing importance of its Chartered Business Valuator (CBV) designation.
This leading tour operator, specializing in vacation packages to the Caribbean, wanted to continue building their public profile through mainstream media and maintain a dominant presence in travel trade publications.
Canada's leading retailer of skateboards and related apparel and accessories was experiencing substantial growth. The company wanted to retain their position as industry leader while promoting new aspects of their business.
As one of Canada's leading restaurant chain corporations, SIR Corp Restaurants recognized the need to increase awareness and grow the business of several of their leading brands including Jack Astor's, Alice Fazooli's, Canyon Creekk and Far Niente.
The Zareinu Moveathon, a two-day charity event in support of kids with special needs, required professional branding, strategic packaging and promotion to attract corporate sponsors and increase participation and attendance.
This leading international manufacturer and distributor of security technology solutions for the residential and commercial market wanted to increase sales of existing product lines and introduce new ones.
Toronto & Region Conservation Authority works with governments, businesses, and individuals to build a greener, cleaner and healthier place to live. TRCA wanted to leverage the lessons learned from Hurricane Hazel and raise public awareness about the great strides made in minimizing flood risks in communities.