This publicly traded medical staffing company wanted to raise their profile and strengthen connections with governments and hospitals.
The Brown & Cohen Solution
Multi-pronged media relations targeting business and health care journalists highlighting three areas of their business:
EMERGENCY AID: Media campaign on Med-Emerg involvement in the SARS crisis and the relief provided to hospitals by the company's immediate recruitment of emergency workers including physicians, intensive care unit workers, nurses, infectious control personnel, etc.
FAMILY PRACTICE CLINICS: Tying into the shortage of family doctors in Ontario, highlighted Med Emerg's unique solutions for small towns focusing on their state-of-the-art family practice clinics designed to retain area physicians and recruit new ones.
DEPARTMENT OF NATIONAL DEFENCE: Announced the decision by the Department of National Defence to, for the first time, train a private personnel firm to augment their uniformed health group in overseas missions.
Government relations work including stakeholder positioning and setting up one-on-one meetings with the Ontario Ministry of Health & Long-term Care, the Ministries of National Defence and Public Works & Government Services Canada, as well as members of parliament.
Internal relations work including the creation of an overall communications plan and content for newsletter(s), website and intranet.
Arranged for media coverage in outlets such as: The Toronto Star, Toronto Sun, CTV News, Edmonton Sun, Ottawa Sun, London Free Press, Chatham Daily News, Chatham this Week, Canada AM, CBC Morning Show, CFRB Radio, etc.