The Toronto Region Board of Trade (formerly Toronto Board of Trade), a regional network that connects business people to opportunities across the region, felt marginalized in terms of national significance. Governments across Canada were looking at other avenues to get their messages out to the public. A communications strategy was necessary to increase the perception of the Board of Trade’s relevance to the stakeholder groups and to bring them together in dialogue on a regular basis.
Ontario's professional engineers were concerned that the provincial government did not have them on their radar screen. Several government changes were introduced that encroached on the self-regulatory body’s legislative role and responsibilities. Leveraging its lengthy regulatory history and the broad involvement of professional engineers in society, Professional Engineers Ontario (PEO) sought ways to improve government understanding of PEO and the value and importance of the professional engineering license.
The Ontario Opticians Association is a voluntary, professional association representing over 2,400 opticians practicing in Ontario and regulated by the College of Opticians. Opticians were denied permission to administer sight testing without the authorization of optometrists, due to the actions of a previous government.
The Canadian Chemical Producers' Association wanted to increase the Ontario government’s understanding of key issues facing its industry and help ensure the Province remains a competitive place for the manufacturing sector.
Certified General Accountants of Ontario is the association granting the exclusive rights to the CGA designation. The association wanted to inform the Ontario government about the benefits of giving CGAs, along with CAs and CMAs, equal access to public accounting licenses.
This association wanted to highlight to government the career colleges’ position as a critical player in the post-secondary system. As a result of a major review, legislative changes were made to enhance the quality of education delivery.