CGA Ontario wanted to convince the Ontario government to give CGAs, along with CAs and CMAs, equal access to public accounting licenses, a change they had been lobbying to have implemented for over 40 years.
The Brown & Cohen Solution
Developed a Five Point Program specifically for the Opposition caucus that explained the subject as it related to their platform and agenda.
Emphasized issues of fairness, consistently high standards, and the inability of the industry to resolve the problem itself due to a biased regulatory board.
Set up individual briefing sessions with members and candidates to articulate the complexities in a simple, understandable form and demonstrate that this was an issue they could feel comfortable supporting.
The government introduced a bill that received unanimous approval in the Legislature.