LECG Canada is one of this country’s largest independent firms dedicated exclusively to providing expert opinion reports and testimony in matters involving the valuation of business enterprises, financial damages, personal injury damages, forensic accounting, computer forensics, electronic discovery and corporate investigations. The firm wanted to raise its overall profile among the legal and business community as well as provide an avenue for up and coming firm leaders to establish their voice as experts.
The Brown & Cohen Solution
•Arranged exclusive coverage in the National Post on an ‘expert witness training camp’ run in conjunction with a top Toronto law firm. A reporter and photographer attended this mock trial where senior lawyers and seasoned expert witnesses trained their more junior counterparts in a courtroom-like setting
•Built relationships with legal magazines. Negotiated placement of bi-lined articles
•Developed, wrote and pitched to media a series of media releases for legal and business news outlets tied to current events. Media release headlines included:
oExpert: Corporate protocols for employee use of social networking sites are missing the larger picture
oInternational Courts: More Canadians please: Toronto firm rides new global business trend
oTurning an Olympic Gold Green: Five factors to determine the worth of a gold medal
oCompanies to tighten environmental reporting in 2009: Business valuations firm gives green message for businesses to come clean
Regular media exposure throughout the year in tier one media outlets such as The Lawyers Weekly, Law Times, Financial Post, The Globe and Mail, Canada AM, Canadian Business, Investment Executive, BNN, CBC Radio, Canoe Money, etc.